≡ Menu

Be About Something

Paul Anthony WAY FM

Paul Anthony
WAY FM

The first sentence of this was going to read, “Pursuing a large cume is quite possibly unscriptural.” I was going to use the example of Jesus (because that’s what we do to support very bold and foolish statements.) I was going to bring up that fact that after Jesus fed the 5,000 (some estimate that there were as many as double that in attendance) that His next message to the crowd was (paraphrased) “You’re only following me because I fed you and you want me to do more things like that and satisfy your temporary need. Try this on for size…eat my flesh and drink my blood and then you can be my followers.” The crowds left Him. Quickly. That was gross, Jesus.

If I had been a disciple, I would have been confused. Why would Jesus deliver such a divisive and polarizing message? Why would He say something so, well, unsafe for the family? Did He realize that there might have been children listening? Didn’t He realize that saying stuff like that was no way to build a larger audience?

I think Jesus knew exactly what He was doing. He wasn’t concerned with getting more people to listen to His message. He was focused on doing the will of His Father. Where I would have wanted to see if we could have gotten an even bigger crowd next time, He was more interested people counting the costs of following Him.

All of that is well and good but it has nothing to do with Christian radio so that’s why I’m not going to say something so outlandish and preposterous as I had planned.

Thank goodness I didn’t say all of that.

According to recent research, only 9% of Christian adults have a biblical worldview, yet we have more Christian radio listeners than ever before. Yikes…and why?

When we talk about great companies and what makes a great brand, we talk about distinctives, strategies and objectives. Whether they are known for not being open on Sundays so their employees can spend time in church and with family, providing their users with a seamless and almost magical experience between software and hardware, or setting the standard for premium coffee shop enjoyment, great brands are known for being ABOUT something and almost always it’s not about what you think it’s about. It’s not about chicken, semiconductors, or coffee really. It’s about something much deeper.

What are we ABOUT in Christian radio? Are we about getting more listeners, getting more donors or getting noticed more?

It seems like some of the best brands have the attitude that the more they stick to their guns about their values, even if their values tend to go against the grain, the more impact they have. We may have more listeners than ever before, but how much impact are we having on Christians, let alone, the culture?

Why did God put you in Christian radio? Why does God allow you to have access to the hundreds, thousands or millions of listeners that He has entrusted to you? What purpose does God want you to fulfill in your work in Christian radio? What impact does He want you to have? It might go deeper than getting more cume, more donors or more attention.

Let’s make sure that we are about what He wants us to be about.Screen Shot 2014-06-11 at 9.24.59 PM

-Paul Anthony

Paul Anthony is currently with WAY-FM in Nashville, TN serving as Regional Director of Donor Relationships. He is the former manager of WAY-FM/Wichita, KS and prior to that was with WIBI-FM. His email is paul@wayfm.com

About Bill Scott

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

News Letter Subscribe

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to

img

Comments on this entry are closed.

  • But, how can I monetize it? Kidding. I really think we need to focus on the roots of our relationships with our listeners. Are they/we growing? Are we helping people connect with God? I don’t know if we could change the world, like Jesus did, with only 12 listeners, but I would rather have 100 passionate, fully engaged, growing, learning, sharing, thinking, mobilizing, listeners than 100,000 casual acquaintances.

Latest News

Taking Care of One of Our Own
Mar 25th, 2017
No Comments

  Many of us have been friends with Travis Culver

Why Do We Raise Money?
Mar 16th, 2017
No Comments

A couple of years ago, I participated in a fundraising

Why You Need A Fundraising Coach!
Mar 16th, 2017
No Comments

By ShareMedia host and coach, Bill Scott Have you ever

Why using listener stories won’t raise money
Mar 16th, 2017
No Comments

By Todd Isberner, ShareMedia Services Co-founder and President The buzz

I Hate Asking For Money
Mar 16th, 2017
No Comments

Not long ago, a friend of mine was talking with

HOW TO KEEP IT FRESH ON AIR DURING FUNDRAISING
Mar 16th, 2017
No Comments

The other day I was engaged in a group chat

Top 10 Signs You Are At CMB
Sep 2nd, 2016
2 Comments

  It’s that time of year again.  A lot of

Why You Need A Fundraising Coach
Jul 11th, 2016
No Comments

Have you ever heard of Greg Knapp? Probably not, but

Why You Need A Fundraising Coach
Jun 6th, 2016
No Comments

Bill Scott “Why You Need A Fundraising Coach” Related

The Journey Is Ready To Race With New Car
Jun 1st, 2016
No Comments

I love it when a radio station is able to

What A Great JOY FM Video
May 26th, 2016
No Comments

  Richard spends a lot of his time reaching out

WGTS Staff Member Wins Emmy Award
May 26th, 2016
No Comments

Congrats WGTS 91.9’s director of video Eugene JS Simonov on his Emmy

Radio Station Bus Campagins
May 17th, 2016
2 Comments

Congratulations to both WGTS and WAY FM.  Recently WGTS began

5 Tips To Reaching Your Dream At Your Radio Station
Mar 23rd, 2016
No Comments

If your radio station is going to make great strides

WORD FM Blows It Out
Feb 28th, 2016
No Comments

Over 200+ kids sponsored this week and counting with The Word

WGTS Scores With New Video
Feb 26th, 2016
No Comments

WGTS is one of the stations leading the way in

Radio and Video
Feb 16th, 2016
No Comments

By now I am sure you know that I am

If Your Goal Is To Beat The Big Dog, You Have Aimed Too Low
Feb 8th, 2016
No Comments

  Some of us have said, “Our station is going

Congratulations to Kurt Wallace and Team
Feb 8th, 2016
1 Comment

So this just happened. The return of “The Song” to