≡ Menu

Your Music Isn’t Everything

Bill Scott

Bill Scott

So your first thought is, has Bill been drinking?  The answer is no.  Over the last few years we’ve heard over and over that the music is everything.  I really want to challenge that thinking today.   This discussion came up today while having launch with another radio guy here in town.  I am sure Paul Anthony would prefer to remain anonymous,  so I’ll keep his name out of this article and just refer to Paul as a friend.

I had the privilege of being a part of Christian radio when stations began switching over to all music.  My first Christian radio station that I worked at full-time was in 1983.  WCIE was in the Tampa / Orlando area.  We played mostly music and very little talk.  That was unheard of back in 1983.  Not only where we playing mostly music but we were playing contemporary music.  A few other stations across the United States where beginning to do this as well, not many but the movement was growing.

If you were to attend a radio seminar back in the day, being a radio station playing contemporary music would have been the main discussion.  I don’t believe the conversation was “it’s All about the music”, it was about how we were going to use this new music format as a tool in order to reach younger families for Christ.  We had a vision for our community and those who lived in it.  Over the years we have gone from using the music format as a tool that helps us get the message of hope out to being our only product.  Just because you are a music station doesn’t mean you have a vision it means you have a product.

So what is your vision beyond the music?  Why are you a Christian music station?  There has to be a deeper reason why God has placed you in your community.  I am thinking God has raised your station up to be more than a juke box.  I get the fact that the music is powerful but what is the vision for your station?  Again, back in 1983 it was to use the tool of music to reach young families with the message of hope.  The music gave us a platform to raise food for the hungry, encourage the hurting, raising toys for the poor, bringing hope to those who needed to be set free.  Never was it just all about the music…music was the tool God gave us to reach the broken hearted.

Over the years our announcers have been reduced to those who give us the name of the song, time and temp.  We’ve encouraged them not to get in the way of the music.  No longer were they being challenged to be great story tellers, communicators and connecting with the listener in a life changing way.  We hear don’t stop the music, don’t talk too much, don’t share a story but play a song etc…get to the next hit.  I understand this is not 100 percent across the board but it is true for many stations.

I’m not here to say music isn’t important but we need to make sure we are using it as a tool in order to fulfill the vision God gave your station.  Lets not let a great tool that God has given us become our only product.  Your listeners are tuned into your station because they want you to encourage them in their faith, others who happen to hear your station, are looking for hope.  Nobody is confusing your station with the Top 40 station in town.  So lets not hide the hope we have for them and their family.  Have a vision that will change lives.

About Bill Scott

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

News Letter Subscribe

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to

img
2 comments… add one
  • Great challenge for all of us desiring to reach out and make a life changing atmosphere for folk to encourage that change and to participate in it also!

  • I love this! I remember a station using the liner – “More than Music” – and I think we all fall into the trap that we will let the music do it for us. Spoken word is still a powerful way to compliment music.

Leave a Comment

Latest News

Taking Care of One of Our Own
Mar 25th, 2017
No Comments

  Many of us have been friends with Travis Culver

Why Do We Raise Money?
Mar 16th, 2017
No Comments

A couple of years ago, I participated in a fundraising

Why You Need A Fundraising Coach!
Mar 16th, 2017
No Comments

By ShareMedia host and coach, Bill Scott Have you ever

Why using listener stories won’t raise money
Mar 16th, 2017
No Comments

By Todd Isberner, ShareMedia Services Co-founder and President The buzz

I Hate Asking For Money
Mar 16th, 2017
No Comments

Not long ago, a friend of mine was talking with

HOW TO KEEP IT FRESH ON AIR DURING FUNDRAISING
Mar 16th, 2017
No Comments

The other day I was engaged in a group chat

Top 10 Signs You Are At CMB
Sep 2nd, 2016
2 Comments

  It’s that time of year again.  A lot of

Why You Need A Fundraising Coach
Jul 11th, 2016
No Comments

Have you ever heard of Greg Knapp? Probably not, but

Why You Need A Fundraising Coach
Jun 6th, 2016
No Comments

Bill Scott “Why You Need A Fundraising Coach” Related

The Journey Is Ready To Race With New Car
Jun 1st, 2016
No Comments

I love it when a radio station is able to

What A Great JOY FM Video
May 26th, 2016
No Comments

  Richard spends a lot of his time reaching out

WGTS Staff Member Wins Emmy Award
May 26th, 2016
No Comments

Congrats WGTS 91.9’s director of video Eugene JS Simonov on his Emmy

Radio Station Bus Campagins
May 17th, 2016
2 Comments

Congratulations to both WGTS and WAY FM.  Recently WGTS began

5 Tips To Reaching Your Dream At Your Radio Station
Mar 23rd, 2016
No Comments

If your radio station is going to make great strides

WORD FM Blows It Out
Feb 28th, 2016
No Comments

Over 200+ kids sponsored this week and counting with The Word

WGTS Scores With New Video
Feb 26th, 2016
No Comments

WGTS is one of the stations leading the way in

Radio and Video
Feb 16th, 2016
No Comments

By now I am sure you know that I am

If Your Goal Is To Beat The Big Dog, You Have Aimed Too Low
Feb 8th, 2016
No Comments

  Some of us have said, “Our station is going

Congratulations to Kurt Wallace and Team
Feb 8th, 2016
1 Comment

So this just happened. The return of “The Song” to