≡ Menu

Why do you tell listener stories?

Paul Anthony WAY-FM

Paul Anthony
WAY-FM

We have been told for a long time now that we need to tell our listener’s stories on the air. Why? Why do we share those awesome stories?

To answer that question, you might have to ask a couple of others to help get you to the answer. When do you share those stories? In what context do you share those stories?

How we answer those questions may lead us to our motivation behind doing it.

Years ago, radio ministries would have things like “Letter Month.” They wanted you to write to the ministry and tell them how that ministry affected your life. Oh and “be sure to include the call letters of this station.” Their purpose was to answer the question, “Is anybody listening?” They were also trying to evaluate what radio stations were having the most impact for them and, more often than not, it was tied to the support that ministry received from that radio market.

I think it started innocently enough, though. I am sure that God used a ministry to radically impact someone’s life. They felt compelled to write to the ministry and share what God did through that ministry. The ministry probably shared it with their staff and praised God for allowing them to be a part of what He was doing. They may have included the story in the next ministry newsletter…accompanied by a self-addressed envelope.

It’s a common strategy…use stories to raise funds.

My guess is that your station tells the most stories during pledge drives and that the rest of the year stories are always followed up with a reminder that “these stories only happen with your support of our ministry.” I don’t think there is anything inherently wrong with that as long as we remember that these stories, first and foremost, are testimonies to what GOD HAS DONE. If our first response is to look at how we can use that story to fund-raise, then we are missing something very important. Sharing these stories should be more about giving praise to God then about giving our toll free donation number.

Let’s remember, as we head in to fall fundraising season, that God is doing some amazing things in people’s lives and every story is an opportunity for us to thank Him and praise Him first.

Paul Anthony

About Bill Scott

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

News Letter Subscribe

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to

img
1 comment… add one
  • All too many times a lot of folk see all “media” as being scripted or biased with an agenda…in this case it confirms that ( like being real in our relationship with Jesus) it shows real people sharing a real experience with a “Real” station! keep being His Real light in our world and keep up the good works!

Leave a Comment

Latest News

Taking Care of One of Our Own
Mar 25th, 2017
No Comments

  Many of us have been friends with Travis Culver

Why Do We Raise Money?
Mar 16th, 2017
No Comments

A couple of years ago, I participated in a fundraising

Why You Need A Fundraising Coach!
Mar 16th, 2017
No Comments

By ShareMedia host and coach, Bill Scott Have you ever

Why using listener stories won’t raise money
Mar 16th, 2017
No Comments

By Todd Isberner, ShareMedia Services Co-founder and President The buzz

I Hate Asking For Money
Mar 16th, 2017
No Comments

Not long ago, a friend of mine was talking with

HOW TO KEEP IT FRESH ON AIR DURING FUNDRAISING
Mar 16th, 2017
No Comments

The other day I was engaged in a group chat

Top 10 Signs You Are At CMB
Sep 2nd, 2016
2 Comments

  It’s that time of year again.  A lot of

Why You Need A Fundraising Coach
Jul 11th, 2016
No Comments

Have you ever heard of Greg Knapp? Probably not, but

Why You Need A Fundraising Coach
Jun 6th, 2016
No Comments

Bill Scott “Why You Need A Fundraising Coach” Related

The Journey Is Ready To Race With New Car
Jun 1st, 2016
No Comments

I love it when a radio station is able to

What A Great JOY FM Video
May 26th, 2016
No Comments

  Richard spends a lot of his time reaching out

WGTS Staff Member Wins Emmy Award
May 26th, 2016
No Comments

Congrats WGTS 91.9’s director of video Eugene JS Simonov on his Emmy

Radio Station Bus Campagins
May 17th, 2016
2 Comments

Congratulations to both WGTS and WAY FM.  Recently WGTS began

5 Tips To Reaching Your Dream At Your Radio Station
Mar 23rd, 2016
No Comments

If your radio station is going to make great strides

WORD FM Blows It Out
Feb 28th, 2016
No Comments

Over 200+ kids sponsored this week and counting with The Word

WGTS Scores With New Video
Feb 26th, 2016
No Comments

WGTS is one of the stations leading the way in

Radio and Video
Feb 16th, 2016
No Comments

By now I am sure you know that I am

If Your Goal Is To Beat The Big Dog, You Have Aimed Too Low
Feb 8th, 2016
No Comments

  Some of us have said, “Our station is going

Congratulations to Kurt Wallace and Team
Feb 8th, 2016
1 Comment

So this just happened. The return of “The Song” to