≡ Menu

Blurred Lines

Ben Milton

Ben Milton

You probably heard but just in case here is the big news of the week in radio.  Clear Channel changed their name to iHeart Media.  I had some mixed feelings about this to be honest.  Part of me was like “Yeah! They get it.  Be a media company and don’t tie yourself to one single distribution system.”  The other part was more of “What’s in a name?”  So let’s take a look at those two view points and how that applies to the rest of us.

AM/FM radio isn’t dead.  Not by a long shot.  It’s got millions of listeners and billions in revenue.  And yet the boys from Texas decided to rename their brand from a very inside radio name to a more digital friendly brand name.  Bob Pittman the CEO of iHeart Media will tell you that it’s because the lines are blurring between how people intake their content.  As of right now the majority of listening is still taking place on traditional radio but the fastest growth is happening digitally.   iHeart Media is clearly not afraid of the growth of digital media and in fact is embracing it.

The other side is this.  They changed their name.  Big deal.  Have they changed their business model at all?  Not really.  They are still primarily an AM/FM company.  They have big signals in big markets with big name DJ’s.  However, they have been carefully building the iHeart Radio brand for several years now.  They didn’t need to dramatically change their business model.  They’ve been building their digital footprint all along.  50 million subscribers are second in audience only to Pandora.  That’s where Bob Pittman understands and sees the blurred lines.

My question to you is this.  Are you still only a traditional radio broadcaster or have you started to look ahead like Radio Disney and iHeart Media have done?  Developing a strong digital presence doesn’t mean you have to stop doing traditional broadcasting.  Does your brand have the flexibility to blur the lines between traditional and digital?  Is your app something to really be proud of or is it in desperate need of love and attention?  What about your Facebook interaction?  Are you communicating with your audience there or are you broadcasting at them?  At the end of the day ask yourself are you a media company or a radio station.

About Bill Scott

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

News Letter Subscribe

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to

img
0 comments… add one

Leave a Comment

Latest News

Why Do We Raise Money?
Mar 16th, 2017
No Comments

A couple of years ago, I participated in a fundraising

Why You Need A Fundraising Coach!
Mar 16th, 2017
No Comments

By ShareMedia host and coach, Bill Scott Have you ever

Why using listener stories won’t raise money
Mar 16th, 2017
No Comments

By Todd Isberner, ShareMedia Services Co-founder and President The buzz

I Hate Asking For Money
Mar 16th, 2017
No Comments

Not long ago, a friend of mine was talking with

HOW TO KEEP IT FRESH ON AIR DURING FUNDRAISING
Mar 16th, 2017
No Comments

The other day I was engaged in a group chat

Top 10 Signs You Are At CMB
Sep 2nd, 2016
2 Comments

  It’s that time of year again.  A lot of

Why You Need A Fundraising Coach
Jul 11th, 2016
No Comments

Have you ever heard of Greg Knapp? Probably not, but

Why You Need A Fundraising Coach
Jun 6th, 2016
No Comments

Bill Scott “Why You Need A Fundraising Coach” Related

The Journey Is Ready To Race With New Car
Jun 1st, 2016
No Comments

I love it when a radio station is able to

What A Great JOY FM Video
May 26th, 2016
No Comments

  Richard spends a lot of his time reaching out

WGTS Staff Member Wins Emmy Award
May 26th, 2016
No Comments

Congrats WGTS 91.9’s director of video Eugene JS Simonov on his Emmy

Radio Station Bus Campagins
May 17th, 2016
2 Comments

Congratulations to both WGTS and WAY FM.  Recently WGTS began

5 Tips To Reaching Your Dream At Your Radio Station
Mar 23rd, 2016
No Comments

If your radio station is going to make great strides

WORD FM Blows It Out
Feb 28th, 2016
No Comments

Over 200+ kids sponsored this week and counting with The Word

WGTS Scores With New Video
Feb 26th, 2016
No Comments

WGTS is one of the stations leading the way in

Radio and Video
Feb 16th, 2016
No Comments

By now I am sure you know that I am

If Your Goal Is To Beat The Big Dog, You Have Aimed Too Low
Feb 8th, 2016
No Comments

  Some of us have said, “Our station is going

Congratulations to Kurt Wallace and Team
Feb 8th, 2016
1 Comment

So this just happened. The return of “The Song” to

His Radio On In Columbia SC
Feb 8th, 2016
2 Comments

Congrats to His Radio.  His Radio signed on 106.3 today

Ministry Competitors or Kingdom Cooperatives?
Jan 12th, 2016
No Comments

Ministries competing with each other? That makes about as much