≡ Menu

Too Much Challenge Money

Bill Scott

Bill Scott

It’s fundraising season once again.  This is the time of year where I don’t put up my suitcase for about three months or so.

As I criss cross the nation and soon beyond the US I’m reminded of a couple of things.  One; fundraising is never easy and there are a few principles that you need to run your fundraiser by in order to make it a success.  It’s amazing how just a few tweaks can bring in thousands of more dollars during your event.  Already this year I’ve been able to be a part of some record setting fundraiser’s for some of my clients.

Most stations love having challenge money to use during their fundraisers.  No doubt this can be something that will help encourage other listeners to give and to be excited to make the call of commitment to your station.  So the question is this?  Can you have too much challenge money?  My personal opinion is yes.  You can do so many challenges during your event they become less impactful and even unbelievable.

There has to be more to your event than challenges.  If used correctly they can be a very powerful moment in your fundraiser.  The use of prizes during your event can fuel the fire, challenges, great themes, short goals and of course stories can all be part of a great fundraiser.

How much challenge money is too much?  That is really hard to say.  You don’t want to do challenge after challenge after challenge for your whole event.  Eventually that will begin to sink your fundraiser and you’ll have little impact in using this tool.  In a perfect world, I would love to keep a dollar for dollar challenge down to just four or five times a day.  There has to be more than one tool that you are using to encourage your listeners to pick up the phone and call.  Prizes, challenge money etc… don’t sell your station to your listener but they do encourage them to stop for two minutes during their crazy busy life so they can join with you during your fundraiser.

Learn to branch out from just using challenge money.

About Bill Scott

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

OLDER ARTICLE

NEXT ARTICLE

I've worked in Christian media for the last 30 plus years. Radio, TV, Publishing, Fundraising and more. The Bill Scott Group main focus is helping ministries go to the next level.

News Letter Subscribe

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to

img
0 comments… add one

Leave a Comment

Latest News

Taking Care of One of Our Own
Mar 25th, 2017
No Comments

  Many of us have been friends with Travis Culver

Why Do We Raise Money?
Mar 16th, 2017
No Comments

A couple of years ago, I participated in a fundraising

Why You Need A Fundraising Coach!
Mar 16th, 2017
No Comments

By ShareMedia host and coach, Bill Scott Have you ever

Why using listener stories won’t raise money
Mar 16th, 2017
No Comments

By Todd Isberner, ShareMedia Services Co-founder and President The buzz

I Hate Asking For Money
Mar 16th, 2017
No Comments

Not long ago, a friend of mine was talking with

HOW TO KEEP IT FRESH ON AIR DURING FUNDRAISING
Mar 16th, 2017
No Comments

The other day I was engaged in a group chat

Top 10 Signs You Are At CMB
Sep 2nd, 2016
2 Comments

  It’s that time of year again.  A lot of

Why You Need A Fundraising Coach
Jul 11th, 2016
No Comments

Have you ever heard of Greg Knapp? Probably not, but

Why You Need A Fundraising Coach
Jun 6th, 2016
No Comments

Bill Scott “Why You Need A Fundraising Coach” Related

The Journey Is Ready To Race With New Car
Jun 1st, 2016
No Comments

I love it when a radio station is able to

What A Great JOY FM Video
May 26th, 2016
No Comments

  Richard spends a lot of his time reaching out

WGTS Staff Member Wins Emmy Award
May 26th, 2016
No Comments

Congrats WGTS 91.9’s director of video Eugene JS Simonov on his Emmy

Radio Station Bus Campagins
May 17th, 2016
2 Comments

Congratulations to both WGTS and WAY FM.  Recently WGTS began

5 Tips To Reaching Your Dream At Your Radio Station
Mar 23rd, 2016
No Comments

If your radio station is going to make great strides

WORD FM Blows It Out
Feb 28th, 2016
No Comments

Over 200+ kids sponsored this week and counting with The Word

WGTS Scores With New Video
Feb 26th, 2016
No Comments

WGTS is one of the stations leading the way in

Radio and Video
Feb 16th, 2016
No Comments

By now I am sure you know that I am

If Your Goal Is To Beat The Big Dog, You Have Aimed Too Low
Feb 8th, 2016
No Comments

  Some of us have said, “Our station is going

Congratulations to Kurt Wallace and Team
Feb 8th, 2016
1 Comment

So this just happened. The return of “The Song” to