Apple didn’t reinvent radio. It went back to the basics

o-beats0705-webI saw this article today and had to share it with you.  I cannot post the whole article here but will provide  you a link so you can read it.  It’s worth the read.  I just sat here going uhmmmmm?

The innovators who brought you the iMac, iPhone and iPad don’t usually look backward. But with one of their signature services, iTunes, weakening against competition from streaming music providers, Apple this past week finally responded — not with any technological breakthrough but with a radio station modeled on half-century-old successes, complete with hyperkinetic DJs, relentless self-promotion and a listener request line.  READ FULL ARTICLE

 

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