What you do or don’t do all year long matters when it comes to your fundraiser. I suppose if you are a for-profit station,…
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As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do…
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If you’re on the air in any capacity, you’ve probably heard that to be successful, just “be real”. But what does that mean and…
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It’s fundraising season once again. This is the time of year where I don’t put up my suitcase for…
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When Bill asked me to share something, I initially wasn’t sure what to comment about but then, as I pondered, it became clearer. How…
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As most of you know, I’ve been doing fundraisers for decades. I’ve been a part of over 800 fundraising events over the years.
I have…
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You’ve heard about data breaches at Target, Yahoo, Equifax, and others. How…
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On the surface, it’s counterintuitive: decrease your station’s income in order to increase it? Look a…
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So much about what makes a morning show great, or not, is so subjective. This…