Why using listener stories won’t raise money

By Todd Isberner, ShareMedia Services Co-founder and President

The buzz in today’s world of fundraising is all about “the story.”

Most nonprofits build their case for support around the stories or testimonies of those who were helped through their ministry. This basically gives a donor proof that the outcome of their donation does make a difference.

Who doesn’t want that?

But if a powerful story, in and of itself, was enough to move someone to give, then why ask?

That may sound a bit absurd because, of course, there needs to be an ask that accompanies the story. Right? (READ MORE)

March 16, 2017