Bill Scott

Bill Scott

If your station hasn’t begun to push electronic giving, you are way behind the curve.  The good news is it’s never to late to begin.  If you are already pushing for electronic gifts, this article will help you go to the next level.

Depending on who you are listening to, the following stats should encourage you to really push electronic giving.  For those donors who commit to sending you a monthly check, on average you receive 5-9 of the 12 checks you are hoping for.  With electronic giving it’s 12 out of 12 the vast majority of the time.  I hit up Jeff Scott, Sean Sawatzky and Kevin Krueger about how electronic giving has impacted their station.   I have to be honest with you, I am not really surprised by what they have written for us today.  I’ve been at every fundraiser KLRC has had over the last 20 years, I’ve known Jeff Scott for years and have worked with Kevin for over a decade.  I can actually remember when these radio guys decided to move toward electronic giving as their primary way of giving for their donors.

Jeff Scott, Manager for WBGL FM

Jeff Scott - WBGL

Jeff Scott – WBGL

“We receive 55% of our funds, electronically.  That includes EFT and credit cards.  Our retention rate is much higher because of electronic giving and we don’t experience the traditional “summer slump” in giving that we use to.  Both of our on air fund raisers have become more like friend raisers trying to engage new and lapsed donors.  Having a system that watches expiration dates and proactively notifies donors of their upcoming out of date cards is not only a service to the donor, but also imperative to a successful bottom line.”

Sean-Sectional

Sean Sawatzky – KLRC

Sean Sawatzky, General Manager for KLRC FM

“It’s hard to think of a single thing that has more positively impacted our giving program than electronic giving.  We’ve offered credit card, debit card, and bank draft giving for years, but it used to be a secondary payment method for us.  Today, when a donor calls during Sharathon, the assumption is that they’re going to give electronically.  We’ve adapted our software and phone volunteer training to make credit/debit card giving the first option we present donors after they’ve called to make a pledge.   In our most recent pledge drive, 78% of our monthly donors chose to give electronically.  This number has grown a little more every year.  There’s an increasing comfort level among consumers when it comes to paying for things electronically and this can translate into great benefits for ministries like ours. 

The first benefit is pretty obvious – our monthly fulfillment has increased significantly.  But, we’ve seen other benefits as well.  Remember those summer slump months?  Those are nowhere the challenge today that they used to be.  You know how hard we all work to get pledge renewals before our pledge drives?  We’re starting each Sharathon stronger than the last because electronic donors understand that they’re providing an ongoing, sustaining level of support – support that you can count on before the on-air portion of Sharathon begins.

The best part is that donors share in these benefits.  We’re better stewards of their gift because we’re not using the resources we once used in order to collect their monthly gifts.  Their monthly giving is greatly simplified and has an even greater Kingdom impact, which is why they’re giving to begin with.  It truly is win-win.”    

Kevin Krueger, Vice President/General Manager for WGTS FM

Kevin Krueger - WGTS FM

Kevin Krueger

“Making it easy for listeners to give monthly through a recurring EFT or CC donation has changed our ministry significantly. The huge “bumps” in the monthly giving chart coinciding with our on-air fundraisers have smoothed out a lot. This makes our accounting department happy and it makes me ecstatic. From a planning perspective it allows us to manage God’s funds more strategically. It provides stability.”

There are a few different ways you can encourage your listeners to begin transferring over to debit, credit card EFT during your events.

On-Air:  During your fundraiser you’ll want to use the term electronic giving, EZ Give or something close to that when asking for a monthly gifts.  I would strongly encourage you to make these on going gifts.  Why in the Sam heck would you put an end date on a donation?  You ask your listeners for monthly on going support that’s electronic.  You can assure them they have total control over their donation at any time.  Many of your listeners will put their monthly gift on card and never think about it again.

Call Center:  The volunteers in your call center play a huge roll in making sure the electronic giving actually takes place.  Keep in mind 80 percent of homes that have the internet pay at least one bill online and that was back in 2009.  Needless to say, electronic giving has gone mainstream.  So when your operator answers the call, have them ask the listener what card they would like to place that on?  It’s amazing how many people will grab a debit or credit card to make their donation.  If the listener requests to give by check, you of course can make that happen and everyone is happy.  One phrase comes to mind when I see an operator taking an electronic gift is, “Boom Shakalaka.”  That Hebrew for God has provided or just a weird Bill Scott phrase LOL.

Give Them Something:  Having a gift that is associated with a monthly electronic donation can really get people excited.  As a matter of fact I have an item today that your station should really, and again I say really, consider.  This could really help shape your next fundraiser for some great results for your electronic monthly giving.

The Ultimate Bundle:  I would give this awesome gift to each person that does $30 a month donation on credit card.  If they are currently giving by check, I would ask them to make the switch and the gift is theirs.  Here is the cool thing, it’s sent to them electronically, they can actually have their gift within 15 minutes of donating.  What is The Ultimate Bundle?  It’s $700 worth of timeless, modern and high-demand e-books and content.  This works with the IRS 2% rule as well.  I can explain that if you are interested when you call.  The great thing is you don’t have to pay for this until your fundraiser is finished.  More great news, the bundle only cost your station $10.40 and that includes the service and support to your donors.  Just think, an investment of $10.40 can get you a $360 credit card donation leaving your station with 349.60 profit and a donor who gives monthly on their credit card.  Keep in mind payment is not required until 24 hours after your fundraiser or after submitting a CSV list of your donors that you want to send the bundle too.  Your listeners info will not be shared with anyone, I know that’s a huge deal for your station.  I love it because this will encourage your listeners to give $30 a month on credit card or whatever price you set.  You don’t have to package and mail the gift after your fundraiser and you don’t have to pay for it before your fundraiser.  Look, I’ve done over 600 fundraisers at over 100 stations and when I saw this I got excited.  It’s not too late to tap into this before your Fall fundraiser.  Email me at bill@ShareMediaServices.com or just call my direct line at 615-525-5570 and I can get you all the info and have you signed up in no time.  I am personally excited to get out on the road to use this with clients this fall.   Let’s chat this week.  If you get my voicemail, just leave me a message.  As I write this, all I hear in my head is CHA-CHING!  I love tools that encourage your listeners to get involved with your station at a deeper level.

As we enter the Fall fundraising season, it shouldn’t be business as usual.  Lets look for things we can do in order to enhance your next fundraiser.  Little adjustments here and there can make a huge difference for your station financially.

Lets roll!

How To Beat KLOVE

August 11, 2014 — 3 Comments
Bill Scott

Bill Scott

Either you are dealing with KLOVE in your market or you are fearing the day that they’ll sign on.  Just about everyone realizes the growth that KLOVE and Air1 has seen over the last decade is  nothing short of amazing.  With tens of millions of weekly listeners, you must admit they are doing something right.  I would even go as far as giving KLOVE credit for raising the bar for Christian radio.  I think they have raised the bar so high it often makes others angry, feel it’s simply out of reach or live in fear of what it might do to their radio station.

So the question is this?  How do you beat KLOVE?  Can you actually beat KLOVE when they sign on in your market.  For many of you it’s not if but when they do.  I think the good news in today’s article is I believe not only can you survive but you can thrive with KLOVE in your market.

I’ve asked a couple of radio friends to write about their experience with KLOVE in their market and how they handled the challenge.  I think you can gain some real insight to their experiences.

Bill Sammons from the Bridge in DE.  ”Our station finally signed on the air in December 2010 after a 13 year process with the FCC.  Contemporary Christian Music was coming back to the area at 88.7 FM!   Three months later, it also came to 105.5 and 92.1 as KLOVE purchased two signals in our market from Clear Channel and we went from 0 to 3 CCM stations overnight.

At first, we kind of freaked out.  We were a new, small, locally-owned ministry with almost no cash.  And here comes the well-financed, experienced, major market sounding giants.  They were giving away personal concerts from artists that we couldn’t even get CD’s from.   How were we supposed to compete with that?

We soon realized KLOVE wasn’t our enemy.  Would we have preferred they not move into the neighborhood?  Of course.  

There is no way we can compete with KLOVE.  So we don’t try. We basically ignore them and work to program our station the best we can.  If anything, KLOVE has made us better.  They make us think about what we are doing every minute of the day…knowing that if what we are playing is not the best song or element, if it is not interesting and relevant, our listeners have the option to push a button and leave us.  That is the reality even if you do not have a KLOVE in your market.  KLOVE just forces us to realize it.  

KLOVE forces us to get out in the community.  To buy billboards and TV commercials.  To talk about local things.  To hire a meteorologist for local weather forecasts.  To be honest, we would do these things anyway….because I am not really competing against KLOVE.  I am competing against CAT Country, and Froggy 99 and Q105.  I want their listeners.  3 and a half years into this, our philosophy seems to be working.  Honestly, we no longer talk about KLOVE.  We rarely listen, never play songs just because they are and we are solidly beating them in the ratings in our ten county TSA.   Program your station to be a great radio station regardless of who else is in your market.  Be a good steward of your frequency and ask God to use you, and He will.”   

Kevin Kruger formally of Positive Life Radio in Walla Wally WA and currently Vice President/General Manager, WGTS 91.9 had this to say.

“Sometimes we need a new question. It’s easy to fixate on KLOVE if you’re a CCM station that’s been in town for years and they suddenly show up in town. It’s wise to be aware of market dynamics, but worrying all the time about what someone else is doing is energy and time not spent on making your station the best it can be. 

When KLOVE came to my town (years and years ago), it was hard. Many of our listeners initially left us for them. We looked carefully at our business model. We acknowledged that there were things KLOVE could do that we couldn’t. But we had passionate and very talented people in our building. We had a better understanding of the local market and sought external coaching to help us implement programming and community involvement to successfully compete. But our focus was not on beating KLOVE. Our focus was on being the best station we could be – being the station we felt God had called us to be.

To bring it down to specifics:

- we tweaked our AC playlist just slightly to specifically appeal to our local audience

- we implemented community service programs assisting trusted local organizations

- we pushed ourselves as on-air talent and sought outside help to improve ourselves

- we celebrated and gave extra attention to churches, businesses and listeners who loved us. When others saw what was happening, they came on-board.

- we acknowledged that it was short-sighted to believe that KLOVE was our main competition. In reality, the data told us that other mainstream stations were our main radio competitors and that in truth, our competition is anything that grabs attention – mind share – of potential listeners. 

Know your spiritual calling. Know your community. Research and discover a business plan and implement it with everything you’ve got. Be excited, after all, we get to do radio! Talk about a fun and rewarding career!”

My goal with today’s article is to help all those who are dealing with KLOVE or another Christian station in your market.  I felt it was only fair to reach out to KLOVE for some insight and the first name that came to my mind was Alan Mason.  

Alan Mason – KLOVE

“If you have a strong local tie to your listeners and community and a high level of professionalism, there’s nothing to fear from K-LOVE coming into your market.  A syndicated format out of California should never beat a local station with an emotional connection to the listeners.”

Alan nails it.  The problem is we are finding more and more local stations that don’t have a local emotional connection with their listeners and that is a huge problem.

I think at the end of the day, it’s not about beating KLOVE, it’s about being the best radio station that God has called you to be.  Asking God for a unique vision for your community and following after it with all the passion you have.  

If you play the KLOVE game you’ll lose.  Perhaps God has called you to a different game, one that will allow you to impact your staff and listeners in an unbelievable way.  I often encourage clients to turn off KLOVE and focus on what God has given you.   True you may have to change your ‘business as usual’ strategy, you may have to get some outside coaching and you may even have to work harder than before but at the end of the day you can win, not by beating KLOVE but by being the best you can be. 

Paul Anthony WAY-FM

Paul Anthony
WAY-FM

We have been told for a long time now that we need to tell our listener’s stories on the air. Why? Why do we share those awesome stories?

To answer that question, you might have to ask a couple of others to help get you to the answer. When do you share those stories? In what context do you share those stories?

How we answer those questions may lead us to our motivation behind doing it.

Years ago, radio ministries would have things like “Letter Month.” They wanted you to write to the ministry and tell them how that ministry affected your life. Oh and “be sure to include the call letters of this station.” Their purpose was to answer the question, “Is anybody listening?” They were also trying to evaluate what radio stations were having the most impact for them and, more often than not, it was tied to the support that ministry received from that radio market.

I think it started innocently enough, though. I am sure that God used a ministry to radically impact someone’s life. They felt compelled to write to the ministry and share what God did through that ministry. The ministry probably shared it with their staff and praised God for allowing them to be a part of what He was doing. They may have included the story in the next ministry newsletter…accompanied by a self-addressed envelope.

It’s a common strategy…use stories to raise funds.

My guess is that your station tells the most stories during pledge drives and that the rest of the year stories are always followed up with a reminder that “these stories only happen with your support of our ministry.” I don’t think there is anything inherently wrong with that as long as we remember that these stories, first and foremost, are testimonies to what GOD HAS DONE. If our first response is to look at how we can use that story to fund-raise, then we are missing something very important. Sharing these stories should be more about giving praise to God then about giving our toll free donation number.

Let’s remember, as we head in to fall fundraising season, that God is doing some amazing things in people’s lives and every story is an opportunity for us to thank Him and praise Him first.

Paul Anthony

Bill Scott

Bill Scott

So your first thought is, has Bill been drinking?  The answer is no.  Over the last few years we’ve heard over and over that the music is everything.  I really want to challenge that thinking today.   This discussion came up today while having launch with another radio guy here in town.  I am sure Paul Anthony would prefer to remain anonymous,  so I’ll keep his name out of this article and just refer to Paul as a friend.

I had the privilege of being a part of Christian radio when stations began switching over to all music.  My first Christian radio station that I worked at full-time was in 1983.  WCIE was in the Tampa / Orlando area.  We played mostly music and very little talk.  That was unheard of back in 1983.  Not only where we playing mostly music but we were playing contemporary music.  A few other stations across the United States where beginning to do this as well, not many but the movement was growing.

If you were to attend a radio seminar back in the day, being a radio station playing contemporary music would have been the main discussion.  I don’t believe the conversation was “it’s All about the music”, it was about how we were going to use this new music format as a tool in order to reach younger families for Christ.  We had a vision for our community and those who lived in it.  Over the years we have gone from using the music format as a tool that helps us get the message of hope out to being our only product.  Just because you are a music station doesn’t mean you have a vision it means you have a product.

So what is your vision beyond the music?  Why are you a Christian music station?  There has to be a deeper reason why God has placed you in your community.  I am thinking God has raised your station up to be more than a juke box.  I get the fact that the music is powerful but what is the vision for your station?  Again, back in 1983 it was to use the tool of music to reach young families with the message of hope.  The music gave us a platform to raise food for the hungry, encourage the hurting, raising toys for the poor, bringing hope to those who needed to be set free.  Never was it just all about the music…music was the tool God gave us to reach the broken hearted.

Over the years our announcers have been reduced to those who give us the name of the song, time and temp.  We’ve encouraged them not to get in the way of the music.  No longer were they being challenged to be great story tellers, communicators and connecting with the listener in a life changing way.  We hear don’t stop the music, don’t talk too much, don’t share a story but play a song etc…get to the next hit.  I understand this is not 100 percent across the board but it is true for many stations.

I’m not here to say music isn’t important but we need to make sure we are using it as a tool in order to fulfill the vision God gave your station.  Lets not let a great tool that God has given us become our only product.  Your listeners are tuned into your station because they want you to encourage them in their faith, others who happen to hear your station, are looking for hope.  Nobody is confusing your station with the Top 40 station in town.  So lets not hide the hope we have for them and their family.  Have a vision that will change lives.

Bill Scott

Bill Scott

Just for fun I thought I would throw this into my blog.  There’s a lot of interesting fundraisers that my friends and I have been to over the years.  I hope you’ll find some of them funny.  All true.

 

10.   When you leave the radio station, get to the end of the driveway and the radio signal begins to fade.

09.   When the station manager picks you up at the airport and says, “So this is what a plane looks like.”

08.   When the station manager meets you with you before the fundraiser and says, “It might be a good idea if you don’t ask for money.”

07.   When you arrive at the radio station and there’s only one telephone in phone central.  When asked why they don’t have more, the station manager response is, “We never had more than one call at a time before, so I figured that would be enough.”  Dave Kirby the fundraising host also found out there were no volunteers and he would be answering calls and hosting on air at the same time.

06.   When the station manager leaves his car for you at the airport.  You arrive and find out only the drivers door opens so you and your co-host enter from the drivers door during the event.  The managers response when you show up, “How do you like the car?  250,000 miles and doesn’t burn a damn lick of oil.”

05.  When the entire staff meets you at your hotel the night before the fundraiser to share with you they are walking out.  I begged them to wait until the fundraiser was over.

04.  When you call the station one week before arriving only to find out they just signed back on the air after being down for the last few months.  Someone at the station didn’t open the mail that was telling them there tower lease for their antenna wasn’t being renewed.

03.  When the manager comes in during the fundraiser and says, “This isn’t a bad response when you consider that only 3 out of ten bays is working on the antenna.”

02.  When you are asked if you want to go to the meet truck before going to your hotel.  As we pulled up I realized it wasn’t a meet truck but a MEAT truck sitting under the tower.  The radio station was located in the trailer of a meat truck with the hooks still hanging from the ceiling.  (This was a great event just wild where the station was located.)

01.  When the mid-day guy says, “You know Bill God can do anything, do you remember the time he talked through a donkey’s ass?”   Ok, game over LOL.

If you have stories, I would love for you to write them down and share them with us.

 

 

 

Bill Scott

Bill Scott

I’ve been struggling on what to write about this week.  It really hit me, this week needs to be more about encouragement than it does formatting a radio station.  I know many of you are running non-profit radio stations.  The vast majority of my time is spent fundraising for many of you.  I know the stress of finances.  I ran my own non-profit ministry for a decade.  Making payroll, keeping the lights on, paying rent, fixing what is broke and some how trying to keep a little extra in the bank for those rainy days.  If you run a non-profit station, the money issue just never ends.

This article might be perfect timing for you today.  Perhaps you are really stressed over your donations or lack thereof.  I think this passage of scripture can really bring you some encouragement.  Earlier in the book of Mark you can read about how Jesus fed more than 5,000 with just 5 loaves of bread and two fish.  Everyone ate until they were full and yet there was still 12 baskets of leftovers.  We often talk about this miracle.  Now watch this.  His disciples of course saw this and no doubt where blown away like anyone who saw it was.  This happens again in Mark chapter 8.  Take a second and read through it.  

Mark 8-10, At about this same time he again found himself with a hungry crowd on his hands. He called his disciples together and said, “This crowd is breaking my heart. They have stuck with me for three days, and now they have nothing to eat. If I send them home hungry, they’ll faint along the way—some of them have come a long distance.”

4 His disciples responded, “What do you expect us to do about it? Buy food out here in the desert?”

5 He asked, “How much bread do you have?”

“Seven loaves,” they said.

6-10 So Jesus told the crowd to sit down on the ground. After giving thanks, he took the seven bread loaves, broke them into pieces, and gave them to his disciples so they could hand them out to the crowd. They also had a few fish. He pronounced a blessing over the fish and told his disciples to hand them out as well. The crowd ate its fill. Seven sacks of leftovers were collected.

Again, Jesus makes nothing into something.  This is the second time the disciples watch Jesus take a few loaves of bread to feed thousands of people.  Once again, Jesus provided more than enough.  They ended up picking up 7 sacks of leftovers.  Jesus just didn’t give the bare minimum, he provided all they wanted to eat and they had leftovers.  Jesus gave to them in an abundance, which makes this next passage of scripture so disturbing. 

Mark 8:13-15, 13 He then left them, got back in the boat, and headed for the other side. But the disciples forgot to pack a lunch. Except for a single loaf of bread, there wasn’t a crumb in the boat. Jesus warned, “Be very careful. Keep a sharp eye out for the contaminating yeast of Pharisees and the followers of Herod.”

16-19 Meanwhile, the disciples were finding fault with each other because they had forgotten to bring bread. Jesus overheard and said, “Why are you fussing because you forgot bread? Don’t you see the point of all this? Don’t you get it at all? Remember the five loaves I broke for the five thousand? How many baskets of leftovers did you pick up?”

They said, “Twelve.”

20 “And the seven loaves for the four thousand—how many bags full of leftovers did you get?”

“Seven.”

21 He said, “Do you still not get it?”

Wow, twice now they have seen Jesus provide in abundance for over 4,000 people at one event with just a few pieces of bread.  Now you have a few guys in a boat with one loaf of bread and they begin to freak out because they don’t have enough food.  I first read this and thought, how stupid can you be?  Then God brought to my mind how many miracles he’s done in my life.  How he has provided financially for me over the years and yet when financial hardships come my way, I often begin to stress and freak out.  I am sure Jesus has said the same out about me, “Bill, do you still not get it?”  To be honest, the answer is no at times.  I focus on the problem and not the history God has with me and how he has supplied my needs.

So hears my question to you today.  Are you facing tough times financially for your station?  Are you up against a financial mountain?  Take a minute and write down a few times in the past where God has provided miraculously for your ministry.  Look at the history of what God has done for your station.  Do you think He’s going to forget about you this time through?

I’ll finish up today with a great quote from Joni Eareckson Tada,  “Faith isn’t the ability to believe long and far into the misty future.  It’s  simply taking God at His Word and taking the next step.”

                                                               

I hope you’ll find this encouraging today.  We all need this reminder.   

Story Tellers Wanted

July 22, 2014 — 2 Comments
Ben Milton - WGTS

Ben Milton

Walk in to any radio conference and you’ll inevitably hear someone say “Content is king.”   Around them several people will nod their head sagely in agreement.  The crowd will murmur support and half a dozen people will tweet the quote. #radioforever.

Yet today as I glanced across Facebook I noticed another content creator has left the airwaves.  I’ve never been a fan of his show but I respect the daylights out of this guy for not being a run of the mill jock on the radio.  He’s smart, funny and can tell a great story.  So good at storytelling, that is indeed the title of his new job.  Story Teller.

Story Teller.

I don’t know the background as to why he left his former employer.  I know one person who works there and we talk once every 3 years for about 6 minutes.  I don’t know why he left and I don’t care.

I care that the industry lost another unique voice.  I worry that unique voice will be replaced with another voice that inevitably ends up sounding just like any number of the voices on any number of stations.  I worry that formatics have overtaken content.  Meanwhile, talent continues to take their skills to other industries and mediums.

If a jock is reading weather or traffic reports they aren’t telling stories.  They aren’t creating content.  They aren’t connecting.  They are giving information you can get from any Smartphone.

I listened to a competitor today for 45 minutes.  I heard 5 weather reports and a traffic report.  The only things I know about those jocks are their names.  I quickly forgot those names 10 minutes after I stopped listening.  It’s that kind of experience that is all too common.

There is a growing list of story tellers who now create content in other industries and mediums.  We need less traffic and weather and more story tellers. For without story tellers all we are offering is tight playlists and station liners.  We need story tellers more than ever.  We need content more than ever!

But that takes ownership investing in PD’s.  It takes PD’s with vision and leadership.  It takes talent who is willing to change and risk and be creative.  This isn’t a station problem.  It’s not a format problem.  This is an industry wide problem.


Maybe it’s time to sit down with talent who walked away and ask what we can change to make them want to use our medium to tell their stories. Maybe we sit down with the talent that’s left and ask them how we can enable them to tell stories.  Maybe it’s time we changed.

To App or Not To App

July 20, 2014 — 1 Comment
Bill Scott

Bill Scott

During the summer months my traveling is on the slow side.  I work from home on projects with the Bill Scott Group and often find myself on the back deck listening to the radio.  I listen to the radio but never on the radio.  I sit on the back deck with a bluetooth speaker and pull up an app from a radio station that I want to listen too.  The other day I was listening to the Boost in St. Louis, amazing.  All of this to say, I don’t use a radio anymore.  I had to stop and think for a moment but we don’t have a radio in the house.  Actually my 16 year old son has a radio in his closet that has never played a radio station in the last 7 years that he has owned it.

The reason for writing today is to make sure you are embracing the digital age.  If your station doesn’t have a good app, you are missing out.  No longer is having an app for your station the cool thing, the cutting edge thing, the look at me thing, it’s a necessity.  Your listeners expect you to have a good app.  More and more people are listening to you on their phones.  The good news is if you have signal issues, which many stations do, your listeners can listener through their app with no problem.  If a listener moves out of your area, they can take you with them.  You are no longer limited by your signal.  It’s a new day, something to be excited about.

Most people are surprised to realize that there are 70 million unique listeners to internet radio and that is just in the USA.  Every demographic that you can think of is plugged into internet radio.  What we are seeing right now is nothing short of a revolution.  People are migrated to digital consumption at the speed of light.  It’s a new day, the future is here and we need to embrace it.  In the last decade we have seen TV, movies, magazines all push towards digital.  Radio has been slow to embrace this and perhaps one of the last to jump on board.  The last 36 months online radio has begun to embrace the new digital season.  Having broadband everywhere, including your cars and of course all the phones and tablets that are able to steam music has helped to make this possible.  Just about as many people are listening to steaming radio as to regular radio and those numbers will surpass regular radio in the very near future.  As a side note, some internet radio stations are charging more for ads than traditional radio.  With some of the new cars having 4G built into their dashboards, it will begin to change in car listening.  The good news is the content of traditional radio is the same content listeners are looking for online.  Same content but different distribution.  


Screen Shot 2014-07-20 at 12.44.06 AMScreen Shot 2014-07-20 at 12.49.51 AMScreen Shot 2014-07-20 at 12.43.20 AM

Eyal Goldwerger CEO of TargetSpot has a lot to say about this subject, check him out if you get the chance at some point.  You can find a great video with Eyal at http://youtu.be/Dmu0q9w25HU . I love the quote from Tony Hsieh, Co-Founder, Zappos – “What you’re thinking…think bigger.”  Wow, what a challenge to radio.  We need to think much bigger and outside of our signal than we have used for years.  We have lost the battle for the new world if we allow ourself to be limited to our signal.

If your station doesn’t have an app, it’s time to buy one.  You’ll need to take your app buying very serious.  Don’t just look for the cheapest one you can grab.  You need to invest in a high end app that includes music titles, album covers, alarm clock, being able to buy a song and even make a donation from the app.  Your online listener is much more active than your traditional radio listener because they are online and can instantly respond to an ad, song etc…

I am going to end with this quote from Eyal Goldwergner, CEO of TargetSpot.  “I don’t think transmitting from an antenna is a long term valuable position.  Just think about the cost of maintaining the real-estate and the assets.  I think delivery can be so much more efficient over the wireless network.  The life span of terrestrial broadcasting is limited.”

Things that make you go uhmmmm.  I’d love to hear your comments.  If you need help in finding a radio app that will work for your station, contact me at the Bill Scott Group at Bill@BillScottGroup.com.

Bulls Eye On Your Back

July 14, 2014 — 3 Comments
Bill Scott

Bill Scott

I grew up a pastors kid, followed by 30 years of working in ministry personally.  I’d say that I’ve seen a lot.  Perhaps I have not seen it all but I’ve seen more than most…good and bad.

Lets begin with this verse and then I want to challenge all of us in Christian radio.  Working at a radio station makes you a leader and that automatically places a bulls eye on your back.

Colossians 3:5-8 The Message (MSG)

“And that means killing off everything connected with that way of death: sexual promiscuity, impurity, lust, doing whatever you feel like whenever you feel like it, and grabbing whatever attracts your fancy. That’s a life shaped by things and feelings instead of by God. It’s because of this kind of thing that God is about to explode in anger. It wasn’t long ago that you were doing all that stuff and not knowing any better. But you know better now, so make sure it’s all gone for good: bad temper, irritability, meanness, profanity, dirty talk.”

So often when you see a comrade fall like I wrote about not long ago, people often ask, “How did they end up doing that?”  Individuals don’t go from A-Z over night.  It’s a series of compromises they make.

The one thing I have learned over the years is that Satan is patient.  He will wait with great patience for you to become weak and then attack with all his might.  So often it’s easy to let your guard down, to coast and just cruise through life but those are the times when more than likely your attack will come.  You are changing peoples lives, seeing listeners come to Christ, folks are set free from addictions, marriages saved etc…  Don’t for a moment think that doesn’t make Satan angry at what your doing.  You are a direct threat to him.

There are a few things all of us need to be doing so we can remain strong and be ready for what Satan throws our way.  Reading God’s Word daily is at the top of the list.  Having a couple of accountability partners is huge. Being involved with other believers in church or a small group of some kind.  Those are just a couple of things we need to be doing in order to be prepared for when the attacks come.  I often meet with David Smallbone, someone who’s a friend to a lot of radio folks.  If you’ve ever had coffee with David, than you know he always ends your time together with a short devotional.  He does that because he understands the power of God’s Word.

We all have things we are dealing with.  My encouragement to you is to seek out a close friend who you can share the struggle or struggles with.  A secret sin is a deadly sin.  Be proactive.  Find the help you need.  Have someone walking with you.  This verse comes to mind when I think about walking life with an accountability partner and friend.

Ecclesiastes 4:9-10 English Standard Version

“Two are better than one, because they have a good reward for their toil. For if they fall, one will lift up his fellow. But woe to him who is alone when he falls and has not another to lift him up!”

Know that God is using you in a great way at your radio station.  Lets make sure we are all strong, for ourselves, families and ministry.

Bill Scott

Bill Scott

I travel throughout the year doing a ton of fundraisers through ShareMedia Services.  Whatever you decide to call your fundraiser, pledge drive, donor drive, sharathon, we want your money drive etc…  The dream at each event that I go to is to reach the goal early.  This Spring I was blessed to be at a few sharathon’s that hit their goal early.

As great as it is to hit your goal early it does bring up the question…what now?  What you do next could be huge for your station both good or bad.

You have to learn to read your fundraiser in order to make the right decision should the time come that you hit your goal early and hopefully you will.

It’s the last day of your fundraiser, you are going to 6pm and it’s 3pm.  You hit the goal but you hit it with few listeners on the phone giving but praise God you made it through the finish line.  I have had station managers ask me what do we do?  We still have three or four hours to go.  My response.  Pack it up and end with a huge victory.  Why?  Because you just coasted past the finish line, it wasn’t an explosion.  You can go from a huge victory, ending early, a historic event and move on, watch it fall flat on it’s face and have listeners remember you didn’t hit your goal.  I know it was your second goal, your special project but people will just remember the goal was missed.  This turns a victory into a failure and that is something you don’t want as a station or your staff.

Ok, lets take the same scenario.  It’s the last day, going to 6pm, it’s three in the afternoon.  This time as you are about to go through the Finnish line, the phones are packed out.  The energy for giving is amazing.  You can tell your donor pool goes deep and you have yet to reach the bottom.  You hit the goal, the staff goes wild and yet the phones continue to ring.  To me that shows me theres more pent up giving.  I would quickly set up an obtainable goal to take you to the every end of sharathon.  Find a special project that your listeners can connect too.  Look at what you have been raising for the last couple of hours, this can help you guide as what is possible for your special project.  Now your station can have a double win.  

Everybody wants to be  part of a winning team, that’s why it’s so important in knowing what to do when the goal is hit early.

I would love to hear your feedback as always.  Have you hit the goal early?  What did you do that worked or failed.

The good news is, as the new fundraising season begins this September, stations have been hitting their goals around the country.  Listeners are giving.  I’ll be doing a lot of fundraisers this fall through Share Media and I expect a wonderful season of fundraising ahead.  Continue to plant the seeds now so there is something to harvest this fall.

Feel free to contact me for any info you might need.  You can reach out to ShareMedia Services by emailing jim@sharemediaservices.com.