Content equals donations

What you do or don’t do all year long matters when it comes to your fundraiser.  I suppose if you are a for-profit station, then ratings are the factor that drives your programming and rightfully so.  If you’re a non-profit station and you rely on ratings and that is…

Free Money

As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do not do a year-end event.

As I travel I often hear, our staff is chilling during the holidays, our staff has worked hard all year long,…

It’s hard to be real. Or is it?

 

If you’re on the air in any capacity, you’ve probably heard that to be successful, just “be real”. But what does that mean and why is it sometimes hard to achieve?

Being “real” is sharing your life, and I realize you’ve probably heard that a million times or so, but…

Too Much Challenge Money

It’s fundraising season once again.  This is the time of year where I don’t put up my suitcase for about three months or so.

As I criss cross the nation and soon beyond the US I’m reminded of a couple of things.  One; fundraising is…

A Challenge To My Radio Friends

When Bill asked me to share something, I initially wasn’t sure what to comment about but then, as I pondered, it became clearer. How can I encourage my co workers who have such important work to do?

My history is probably like many of yours. I worked in mainstream and…

Your Worse Fundraising Mistake

As most of you know, I’ve been doing fundraisers for decades.  I’ve been a part of over 800 fundraising events over the years.

I have seen more than once, a radio station that  had determined how their listeners should give.  They decided what the pure way for them to give…

Are Your Fundraisers Secure?

You’ve heard about data breaches at Target, Yahoo, Equifax, and others. How many letters and Life Lock alerts have you received about somewhere you’ve shopped or provided with your payment info? They invested in security precautions and…

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